Sculpting and scenic painting for new Aritzia Super Puff Pop Up in SOHO, NYC

New work up at Aritzia’s Super Puff Pop Up in connection with the Brooklyn fabrication studio, New Project.
Located at 560 Broadway, (corner of Broadway and Prince St, NYC)

I had the opportunity to sculpt and paint the mountain diorama located within the boutique store. Below are some pictures showing the process in creating the work. I believe the whole project took about 4 weeks to complete. ”Aritzia is an innovative design house and fashion boutique. We conceive, create, develop, and retail fashion brands with a depth of design and quality that provides compelling value. We pride ourselves on creating immersive, human, and highly personal shopping experiences, both in our boutiques and on our website - with a focus on delivering Everyday Luxury”

Forbes - You Can Do More Than Shop At Aritzia’s Pop-Ups Thanks To Drake And Jay Z’s Grammy-Winning Designer

Sheets of insolation foam were adhered together and attached to an elevated platform. The rock shapes were sculpted using a reciprocating saw and a kitchen knife.

Sheets of insolation foam were adhered together and attached to an elevated platform. The rock shapes were sculpted using a reciprocating saw and a kitchen knife.

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Once the shapes were established, we painted a joint compound mix over the entire surface to fill in gaps and give the rocks more definition.

Once the shapes were established, we painted a joint compound mix over the entire surface to fill in gaps and give the rocks more definition.

Color is added. Shadows and highlights help to create definition. (I would sprinkle snow on top occasionally so that I could see how the work was developing)

Color is added. Shadows and highlights help to create definition. (I would sprinkle snow on top occasionally so that I could see how the work was developing)

A completed boulder…

A completed boulder…

Snow and branches are added last, the final touch!

Snow and branches are added last, the final touch!

The completed project after install.

The completed project after install.

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My daughter checking out the massive yeti at the end of the diorama.

My daughter checking out the massive yeti at the end of the diorama.

Snow man sketchbook has finally been digitized!

I’m happy to announce that I finally sat down and digitized my entire snowman sketchbook. For awhile I only had about 70% of it scanned. It was something I needed to do… obviously, but I always managed to kick the can down the road. There was no immediate deadline or demand so….

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