New work up at Aritzia’s Super Puff Pop Up in connection with the Brooklyn fabrication studio, New Project.
Located at 560 Broadway, (corner of Broadway and Prince St, NYC)

I had the opportunity to sculpt and paint the mountain diorama located within the boutique store. Below are some pictures showing the process in creating the work. I believe the whole project took about 4 weeks to complete. ”Aritzia is an innovative design house and fashion boutique. We conceive, create, develop, and retail fashion brands with a depth of design and quality that provides compelling value. We pride ourselves on creating immersive, human, and highly personal shopping experiences, both in our boutiques and on our website - with a focus on delivering Everyday Luxury”

Forbes - You Can Do More Than Shop At Aritzia’s Pop-Ups Thanks To Drake And Jay Z’s Grammy-Winning Designer

Sheets of insolation foam were adhered together and attached to an elevated platform. The rock shapes were sculpted using a reciprocating saw and a kitchen knife.

Once the shapes were established, we painted a joint compound mix over the entire surface to fill in gaps and give the rocks more definition.

Color is added. Shadows and highlights help to create definition. (I would sprinkle snow on top occasionally so that I could see how the work was developing)

Snow and branches are added last, the final touch!

My daughter checking out the massive yeti at the end of the diorama.

When I moved to Brooklyn (2006) one of my first jobs was at Lite Brite Neon. I might have worked there for a month or two… mainly assisting with holiday installs, but they hired me specifically because they needed a sign painter for a job at the Stussy store in SOHO, Manhattan. I believe it was a pop up shop, and for one area I had to paint a list of famous street artists names on a wall. The only one I had ever heard of at that time was Mark Gonzalez, to whom I was a big fan of growing up. I remember wanting his skateboard sooooo much. (Vision skateboards were really popular back then)

But anyway… I’m happy to say that I recognize more of the names now. Including
Wes Humpston
Neckface
123 Klan
Kaws
Gary Panter

The work was up for about a month or two, really quick turn around. And what happened to the signage?
No idea, lost in time..

For more information about sign painting in the NYC/Brooklyn area check out my site: http://www.thewonderfulworldof.com/signpainting